Starling’s Challenger Bank Playbook

July 5, 2023

Starling’s Challenger Bank Playbook

Explore the journey of Starling Bank, a digital disruptor in the UK banking industry. With over 3.6 million customers, Starling aims to transition from a challenger fintech to a credible “grownup” bank. The report highlights their success in enhancing banking services, collaborating with fintech partners, expanding business banking, and global expansion through banking technology.  



Here’s what you’ll get to know from the 30-page report:

  • Business overview of the company, including stats and facts.
  • Brief on how Starling built its identity and brand as a digital challenger and amassed a sizeable user base.
  • Analysis of Starling’s differentiators – product suite, marketplace, asset diversification, and technology strategy.
  • Deep dive into Starling’s strategic business banking pivot that made it a contender to the UK big banks.
  • Analysis of the bank’s strong financial performance and how it compares with challengers and incumbents alike.

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