Looking to identify the unicorns in the rough and make smart venture funding decisions?
Starting with a thorough market understanding before due diligence can help you get more hits than misses.


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The conundrums

Identify fintech niches
The overlooked, undiscovered, and emerging – niches are troves. And subject-matter expertise of these troves is essential to making investment decisions.


Invest with confidence
So you’ve identified the niche. But have you gone down the rabbit hole to validate the market opportunity, business model and unit economics?

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