Research that enables you to unlock the future of finance

WhiteSight is on a mission to enable our clients to harness the power of technology and business model innovation to revolutionise the financial services industry. 

We are a data-driven research firm that specialises in delivering visually stunning infographic-based content to help our audience gain a deeper understanding of the ever-evolving financial industry. A journey that began with a simple yet powerful conviction: to explore whitespaces and bring new insights to the world. And the conviction was so strong that we ended up calling ourselves WhiteSight.

Our aim is to provide our clients with valuable insights and information they need to make informed decisions in today’s fast-paced financial landscape.

Our global clientele

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countries our clients hail from
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successful client projects
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followers & subscribers

What we do

Unbundling fintech research to drive data-driven decision-making

We know that data can be overwhelming, which is why we have made it our mission to make our research visually attractive and easy to understand. Our infographics are designed to convey complex information in a clear and concise way, allowing our audience to quickly and easily absorb the information they need to make informed decisions.

Whether you are a start-up looking to understand the market or an established business looking to stay ahead of the curve, our research and insights can help you achieve your goals.

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Our story
A succession of debut moments
“WhiteSight” is born in November, following the release of our inaugural Deep Dive reports on the UK challenger banks.
Signed, sealed, and delivered
The same year sees us onboard a commercial lender and an SME neobanking startup from the US as our first paid clients.
The greater the number, the greater the joy
Within a year, we gain 1000 followers on LinkedIn, and debut co-branded reports with NMD+ and Spire.
The dawn of a new era
We capped off the year by adding a top payment network to our clientele, and celebrating our first team getaway in Goa.
Taking a sip into fresh fintech frontiers
The start of the year takes us on a journey into the forefront of fintech trends with our trio of publications: Future of Fintech, Fintersections, and Worldwide Web3 Wonderland newsletters.
More feathers in our cap
We welcome more clients onto our roster, including one of the UK’s prominent credit reference agencies.
Twice as nice
As the year drew to a close, we popped the champagne for hitting a milestone of 5000 followers on LinkedIn, only to follow up by raising a toast to our second anniversary.
Making waves in embedded finance

We welcomed three new clients to our crew, all diving into the deep end of embedded finance and Banking-as-a-Service!

Expanding horizons in Latin America

Welcomed new Latin American clients for advisory services on their embedded finance strategy

What our clients say
Our people
Blending experience with passion
Our team of experts is passionate about staying ahead of the curve and understanding the latest market drivers, new business models, and technology trends in the fintech space. We believe that by providing our clients with actionable insights and a clear understanding of the trends and developments in the industry, we can help them grow their business and stay ahead of the competition.
Meet our dynamic and talented research experts

Sanjeev Kumar Founder & CEO

Sanjeev is the captain at the helm of the WS ship – he brings the vision and sets the roadmap for the company to prosper.

Afshan Dadan Co-founder & COO

The conductor of the company’s symphony, Afshan keeps all the moving parts in sync.

Liju Sukumar Head of Design

Our Digital Da Vinci, Liju transforms raw financial data into a visual feast that’s both aesthetically pleasing and easy to understand.

Kshitija Kaur Senior Branding Associate

The mixologist of fintech cocktails – Kshitija blends together a dash of market analysis with a splash of customer research to craft a brand identity that is both appealing and memorable.

Risav Chakraborty Senior Research Associate

Risav is the Sherlock Holmes of WS, examining clues and cracking the code to figure out the latest trends and innovations in the fintech industry.

Samridhi Singh Fintech Analyst

The Data Decoder, Samridhi combs through complex financial data and uses her analytical skills to decode financial mysteries.

Our shared moments

Work may be remote, but we make sure to have some fun in between! Glance through some of our shared moments of fun, laughter, delicious meals, and adventures.
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