Research that enables you to unlock the future of finance
WhiteSight is on a mission to enable our clients to harness the power of technology and business model innovation to revolutionise the financial services industry.
We are a data-driven research firm that specialises in delivering visually stunning infographic-based content to help our audience gain a deeper understanding of the ever-evolving financial industry. A journey that began with a simple yet powerful conviction: to explore whitespaces and bring new insights to the world. And the conviction was so strong that we ended up calling ourselves WhiteSight.
Our aim is to provide our clients with valuable insights and information they need to make informed decisions in today’s fast-paced financial landscape.
Our global clientele
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What we do
Unbundling fintech research to drive data-driven decision-making
We know that data can be overwhelming, which is why we have made it our mission to make our research visually attractive and easy to understand. Our infographics are designed to convey complex information in a clear and concise way, allowing our audience to quickly and easily absorb the information they need to make informed decisions.
Whether you are a start-up looking to understand the market or an established business looking to stay ahead of the curve, our research and insights can help you achieve your goals.
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Our story
2024
New Engagements in the Middle East and Latin America
Collaboration with Fintech Ecosystem Enablers in Saudi Arabia. Go-to-Market Strategy Development for a Fintech Infrastructure Provider in Brazil
What our clients say
Exceptional insights on BaaS and Embedded Finance
Whitesight consistently provides top-notch research, delivering exceptional insights into emerging trends such as Open/Embedded Finance and Banking as a Service. Their carefully curated reports and in-depth analysis have become essential tools in my work.
Dr. Manuel Thomet Associate Partner - Synpulse
Helped us better understand FinTech ecosystems
TransUnion is a global information and insights company that makes trust possible in global commerce. WhiteSight helped us better understand FinTech ecosystems across mature/emerging economies which further enabled us to inform our strategies. Our experience working with them has been positive, and I look forward to continued collaboration.
David Finch Global MD – Fintech Markets at TransUnion
Great rapport, considerable flexibility and collaboration
Working with WhiteSight on our industry report on banking-as-a-service was a genuinely positive experience from start to finish. Our teams immediately developed a great rapport which led to considerable flexibility and collaboration throughout the entire project. According to comments received, the report has proven to be a valuable resource for numerous professionals in our space. Though we stayed fundamentally neutral with regard to the content throughout the process, our suggestions on presentation were duly considered, resulting in what we consider to be top-notch output.
Chief Marketing Officer Toqio
A thorough job and smooth execution
WhiteSight did a thorough job on our Emerging Markets research for fintech and agritech. The team actively sought feedback and addressed them with a responsive and flexible approach. Their ability to work with the internal teams and external partners facilitated a smooth execution.
Arunkumar Krishnakumar (previously) Partner at Delphos
Well executed report
The report was well executed – from the output, design and delivery of the report – all the details were captured at every step in an effective manner.
Sam Boboev Head of Product at Stormpay
Exceptional market analysis
I highly recommend WhiteSight for their exceptional market analysis. Their understanding of market nuances and attention to detail resulted in an impactful analysis with minimal oversight. They effectively incorporated feedback into the process. An amazing firm to work with.
Jubran Alshahrani Co-founder & CEO at Mod5r
Valuable insights for investor briefing
WhiteSight’s support through various funding rounds provided us with valuable insights for investor briefing. Novo’s relationship with WhiteSight is a long-lasting one, which goes beyond the view of just a partnership
Michael Ragnel Founder and CEO at Novo
Knowledgeable, responsive and capable
NMD+ has collaborated with Whitesight on a number of research projects. They are “Simply the Best”. Extremely knowledgeable, very responsive and incredibly capable. Their knowledge of the fintech industry means they know what you are after without having to spend time explaining the market. I absolutely love working with them!
Dave Wallace Founder at NMD+
A valuable market research partner
We approached Afshan and her team to help us collate data on how FinTechs are communicating their Environmental, Social and Governance (ESG) strategies. Who’s doing right, who’s doing wrong and why? This type of research was never done before and despite this Afshan and the team managed to deliver some of the most valuable data we have to date. Their customer service and their Fintech industry knowledge are second to none and it was a joy working with them. I couldn’t have asked for a better market research partner.
Gihan A. M. Hyde Founder and CEO at Communique
Our people
Blending experience with passion
Our team of experts is passionate about staying ahead of the curve and understanding the latest market drivers, new business models, and technology trends in the fintech space. We believe that by providing our clients with actionable insights and a clear understanding of the trends and developments in the industry, we can help them grow their business and stay ahead of the competition.
Meet our dynamic and talented research experts
Sanjeev Kumar Founder & CEO
Sanjeev is the captain at the helm of the WS ship – he brings the vision and sets the roadmap for the company to prosper.
Afshan Dadan Co-founder & COO
The conductor of the company’s symphony, Afshan keeps all the moving parts in sync.
Liju Sukumar Head of Design
Our Digital Da Vinci, Liju transforms raw financial data into a visual feast that’s both aesthetically pleasing and easy to understand.
Kshitija Kaur Head of Growth
The mixologist of fintech cocktails – Kshitija blends together a dash of market analysis with a splash of customer research to craft a brand identity that is both appealing and memorable.
Risav Chakraborty Senior Research Associate
Risav is the Sherlock Holmes of WS, examining clues and cracking the code to figure out the latest trends and innovations in the fintech industry.
Samridhi Singh Fintech Analyst
The Data Decoder, Samridhi combs through complex financial data and uses her analytical skills to decode financial mysteries.
Our shared moments
Work may be remote, but we make sure to have some fun in between! Glance through some of our shared moments of fun, laughter, delicious meals, and adventures.
