Nubank Deep Dive Report
April 16, 2025
Nubank Deep Dive Report
Nubank’s building a case as the most dominant fintech on the planet. With 114M+ users, $2B+ in net income, and metrics that legacy and challenger banks would kill for, Nu is proof that fintechs can scale and stay profitable.
In a region where high cost-to-serve and low credit access are the norm, Nubank built a lean, digital-first platform that’s low-cost, hyper-scalable, and sticky. Whether it’s cracking payroll loans, embedding telecom into its superapp, or using Open Finance to find low-risk borrowers at scale—Nu’s model is what sustainable fintech looks like in emerging markets. WhiteSight’s latest deep dive distills the plays, pivots, and product bets that fuel Nubank’s rise across LATAM.
$99
Description
Everything you wanted to know about Nubank’s playbook—decoded in a power-packed 100+ page report. Find answers to the most defining questions in digital banking:
- How do you 6x a secured loan book in one year? Nubank did it—with a killer payroll lending push and smart risk moves?
- What drives Nubank’s $2B+ profit engine? Ultra-low CAC, <$1 cost-to-serve, and 4+ products per customer. No fluff—just raw efficiency.Â
- Why 61% of users call Nu their main bank? And what does that mean for deposits, churn, and ARPAC?
- How Nu’s superapp strategy (read NuCel, NuPay, NuTravel) boosts stickiness and scales usage like clockwork?
From credit cards to crypto wallets, uncover how NuBank built a $56B fintech empire—down to the last product, price point, and partnership.
👉 Grab the report and learn from the best.
Already a subscriber? Log in to AccessÂ
Radar Subscription Plan
Radar Subscription PlanYour perfect fintech research companion – select a package that aligns with your aspiration
Not Ready to Subscribe?
Begin your fintech adventure free of charge-set forth with our complimentary offering.
Related Reports
BNPL shifted deeper into retail and banking infrastructure, while tokenisation gained serious ground in real estate and assets….
CBDC pilots ramped up in India, Korea, and Thailand. Regulators rolled out clearer digital asset rules. And across…
Latin America’s fintech pulse beat louder in Q1 2025. From cross-border scale-ups to QR-powered payments and licensing-led land…
Nubank’s building a case as the most dominant fintech on the planet. With 114M+ users, $2B+ in net…
From BNPL baked into payment rails to co-branded cards reshaping loyalty—Q1 2025 was a turning point for embedded…
From credit cards in developing markets to crypto custody for institutions, Q1 2025 saw digital banks get serious…
As 2025 kicks off, embedded and digital finance continue to deepen their foothold across industries. Embedded finance saw…
Q4 2024 marked a defining period in digital finance, characterized by regulatory greenlights fueling global digital bank expansions…
The embedded finance landscape in 2024 has been shaped by deeper industry verticalization, cross-border scalability, and strategic consolidation….
Banco C6 has rapidly carved its place as one of Brazil’s formidable digital banks, leveraging its robust superapp…
Banco Inter has emerged as a trailblazer in Brazil’s banking landscape, transforming from a traditional institution into a…
From the widespread adoption of embedded insurance at purchase touchpoints to the growing role of Buy…
