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The State of Embedded Finance – 2024 Annual Roundup

January 31, 2025

The State of Embedded Finance – 2024 Annual Roundup

The embedded finance landscape in 2024 has been shaped by deeper industry verticalization, cross-border scalability, and strategic consolidation. The developments highlight the rise of embedded lending solutions for SMBs, the growing role of B2B BNPL in corporate liquidity management, and the expansion of embedded payments into non-traditional sectors like gaming, healthcare, and travel. Meanwhile, regulatory frameworks are tightening around BaaS, impacting partnerships and compliance requirements. Our report distils the most pivotal moves shaping the sector, tracking where capital flowed, which sectors saw the biggest shifts, and how embedded finance providers adjusted their strategies in response to changing regulatory and customer expectations.

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Description

Who’s winning, what’s changing, and where’s the opportunity in Embedded Finance? Get answers to:

  • How are embedded payments evolving in checkout, cross-border transactions, and mobile-first experiences?
  • What role are fintechs and infrastructure providers playing in scaling embedded lending for businesses?
  • How is BNPL evolving beyond retail, and which sectors are driving its next phase of adoption?
  • How did financial institutions tighten oversight on BaaS providers, and what was the impact on fintech partnerships?
  • Which companies led the funding and M&A activity in embedded finance, and what do these deals indicate about the next phase of market growth?

Tomorrow’s embedded finance breakthroughs start here. Secure your copy now!

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