Nubank’s latest expansion moves reveal a calculated strategy to solidify its foothold across Latin America while simultaneously planting seeds in high-growth potential markets globally.

With Mexico and Colombia as focus markets, Nubank is leveraging partnerships and regulatory licenses to scale its customer base and product offerings. 10M customers in Mexico highlight the demand for digital-first banking, and collaborations with OXXO and FINABIEN indicate a deep commitment to strengthening cash-based infrastructure—crucial in economies where cash remains dominant.

In Colombia, securing a financing license and launching Nu CDT showcases Nubank’s intent to tap into savings and wealth-building products—an area ripe for disruption given limited access to formal financial services. The partnership with puntored further cements its market penetration by addressing the crucial cash deposit challenge.

Meanwhile, the UK relocation of Nu Holdings hints at a broader capital markets strategy, positioning itself for future expansion outside the Latin American landscape. And its $150M investment in Tyme Group in South Africa and the Philippines signals an eye on emerging markets, leveraging its digital banking expertise in regions with similar financial inclusion challenges.

With these moves, Nubank is meticulously localizing, regulatory-proofing, and reinforcing its digital banking moat, making it a case study in how digital banks can scale across emerging economies.