Nubank has proven its dominance in retail banking, but its recent moves in the SMB space mark a seismic shift in Brazil’s financial landscape. Surpassing 4M SMB customers and becoming Brazil’s #1 business account provider in May 2024, the neobank is setting a precedent for how fintechs can capture and transform the underserved small business segment.

• A 150% surge in SMB loan volume in Q3 2024 underscores Nubank’s ability to meet an underserved need. 30% of SMBs received credit they couldn’t access elsewhere, and 65% secured their first-ever business loan—a clear indication that traditional banks were leaving a gap.
• By allowing businesses to use investments as collateral (while still earning returns), Nubank is rewriting lending norms. The ability to transfer up to 99% of personal credit limits to business accounts adds a dynamic layer of cash flow control, critical for early-stage businesses.
• With Tap to Pay, Nubank eliminates the need for hardware, turning phones into payment terminals—slashing costs while boosting transaction velocity.

With these moves, Nubank is methodically reshaping the SMB banking landscape, using digital-first lending, credit flexibility, and embedded payments to fortify small businesses.