Tall, Grande, Venti, Trenta – it all begins with choosing from the all-too-familiar cup sizes at your neighbourhood Starbucks. Only to be followed by a series of other decisions to make: A cold brew? A pink refresher? Perhaps a cheesecake frappuccino… or maybe even a matcha tea latte?Yes, we’ve all bean there, done that.With a menu featuring a delicious range of vibrant quenchers, Starbucks prides itself on bringing a little more joy to the everyday cup of coffee ☕. But the options don’t just end there – Starbucks has carefully crafted superior and seamless experiences for customers by embedding financial and lifestyle products that extend customer engagement, both before and beyond the purchase event at the store. These embedded services come in various forms – mobile payments, stored value cards, gift cards, reward programs, contactless payments, wearable payments, and even Bitcoin payments and digital collectables for the Web3 generation.In her a16z Summit talk, Angela Strange shared her belief of how “every company will be a FinTech company” in the not-too-distant future. Starbucks has been masquerading as a FinTech company for a while now.By introducing the My Starbucks Reward platform, the coffee firm implemented virtual wallets and branded cards, enabling users […]