The payments landscape is evolving at an unprecedented pace, and embedded payments are emerging as the linchpin of seamless transactions across industries. As seen in our latest The State of Embedded Finance Annual 2024 Roundup report, major brands are doubling down on seamless transaction experiences to enhance customer loyalty and streamline checkout flows.

From Foodpanda’s integration with Cybersource, which eliminates checkout friction for food delivery customers, to BMW Group’s partnership with Adyen, bringing in-person POS capabilities to premium automotive experiences—non-banks are increasingly embedding payments directly into their ecosystems.

Retail giants are also jumping on the bandwagon. URBN’s collaboration with Stripe expands omnichannel commerce, ensuring frictionless checkout experiences both online and in-store, while Amazon’s PayPal integration within Buy with Prime signals a major shift in e-commerce, granting Prime users the power to link accounts for faster, more secure transactions.

Embedded payments are fast becoming a business imperative, enabling brands to embed payments directly into their customer journey for reducing drop-offs, boosting conversions, and strengthening user loyalty.