New look, same WhiteSight

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New look, same WhiteSight A rebrand can mean a lot of different things – a new identity, a fresh start or a restart, or just an upgrade. For WhiteSight, it’s all of them combined. Our original look, which formed our identity from the get-go was simple yet playful. As we grew, our ideas grew, and our vision broadened too. We wanted our new identity to define where we are today and where we’ll be going from here. WS reimagined“Uncover whitespaces, lead change” has been our motto from day one. That, along with our focal points of “whitespace” and “insight” (which blend to form our name), formed the starting point of the rebranding ideation. After a lot of iterations, we settled on the idea of a prism representing the insight into the whitespace. The colours that embody our new identity – purple, dark blue, cyan, and black – weigh towards a cooler palette while still being dynamic. The purple and dark blue come together to form a soothing gradient that you will see a lot across our website and some of the existing content we have created. Shifting away from the condensed Barlow we were using previously, simple and clean Montserrat […]

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