WhiteSight

New look, same WhiteSight

Table of Contents

New look, same WhiteSight A rebrand can mean a lot of different things – a new identity, a fresh start or a restart, or just an upgrade. For WhiteSight, it’s all of them combined. Our original look, which formed our identity from the get-go was simple yet playful. As we grew, our ideas grew, and our vision broadened too. We wanted our new identity to define where we are today and where we’ll be going from here. WS reimagined“Uncover whitespaces, lead change” has been our motto from day one. That, along with our focal points of “whitespace” and “insight” (which blend to form our name), formed the starting point of the rebranding ideation. After a lot of iterations, we settled on the idea of a prism representing the insight into the whitespace. The colours that embody our new identity – purple, dark blue, cyan, and black – weigh towards a cooler palette while still being dynamic. The purple and dark blue come together to form a soothing gradient that you will see a lot across our website and some of the existing content we have created. Shifting away from the condensed Barlow we were using previously, simple and clean Montserrat […]

This post is only available to members.

Already a subscriber? Log in to Access

Unlock this blog

Gain exclusive access to this blog alone.

Radar Subscription

Select a membership plan that resonates with your
goals and aspirations.

Not Ready to Subscribe?

Experience a taste of our expert research with a complimentary guest account.

We publish new research regularly. Subscribe to stay updated.
No spam. Only the best in class fintech analysis.



    Related Posts
    Infographic design showcasing business banking services in Brazil from Itaú, Nubank, Inter, and C6, highlighting offerings like accounts, cards, payments, and POS solutions.
    Complimentary Research
    Table comparing retail banking services in Brazil between incumbent bank Itau and digital banks Nubank, Inter, and C6 Bank, showing checkmarks for available services.
    Complimentary Research
    A timeline infographic depicting the regulatory and market-driven adoption of open finance in the UAE from 2020 to 2025.
    Complimentary Research
    Infographic showcasing C6 Bank's ESG Impact, highlighting key metrics in environmental, social, and corporate governance initiatives.
    Complimentary Research
    Infographic showcasing a comparison of key metrics for leading Brazilian digital banks: Itaú, Nubank, Inter, and C6 Bank. Data includes client base, revenue, profitability, and more.
    Complimentary Research
    Infographic illustrating Banco Inter's retail product ecosystem, showcasing offerings across digital accounts, open finance, PIX payments, credit cards, lending, insurance, and investments.
    Complimentary Research
    Select currency
    WS_Logo_-for-White-BG-01.png