Why Revolut Is Betting on the G7 to Cement Its Global Banking Ambition The G7 nations, comprising the United States, Japan, Germany, France, the United Kingdom, Italy and Canada, remain a critical axis for global financial innovation. Together, they account for approximately 9.6% of the world’s population (around 780 million people) while contributing about 28.4% of global GDP (PPP basis). For a financial-services company like Revolut, designing a G7-centric strategy is tantamount to positioning for influence over the world’s most advanced digital-economy markets, with high income, widespread digital connectivity and regulatory heft.Revolut’s journey from a 2015 payments app to a 60-million-user platform has been defined by relentless expansion and adaptability. By solving universal pain points like foreign exchange fees and cross-border spending, Revolut earned trust fast. Then it deepened engagement by layering products that met users where they were, from crypto and stocks for retail investors to payroll and expense tools for businesses. This expansion was iterative, shaped by cultural and regulatory fluency. In each market, Revolut built adoption by embedding itself into daily financial behaviour. Its ability to adapt its model to local realities has been central to this rise, as unpacked in our Speed, Strategy, and Local DNA: […]