A2A Payments Reinvented with Open Banking Convenience
It’s payday, and you’re paying your rent, splitting a dinner bill with friends, or settling your utility payments. Traditionally, you might have used a card, paid hefty processing fees, or waited days for a transfer to clear. The process wasn’t just costly; it was slow and riddled with inefficiencies. Maybe you’ve tried logging into your bank account to make a transfer, manually entering account details—only to realize how error-prone and time-consuming the process could be. Worse yet, an incorrect account number might have sent your money to the wrong recipient, creating a retrieval headache.Â
But now you open your banking app, authorize the payment with a simple tap, and voilà , your transaction is complete in seconds—directly from your bank account, with no middlemen inflating the cost or slowing things down. That’s the power of Account-to-Account (A2A) payments driven by open banking, and it’s changing the way we pay in our everyday lives. While A2A payments have existed since the 1970s in the form of direct bank transfers and scheduled Direct Debits, open banking has breathed new life into this old concept. (Need a refresher on how open banking-powered A2A payments differ from its legacy counterpart? Our 2023 roundup has you covered!)
With open banking APIs, A2A payments now combine the simplicity of traditional bank transfers with the speed, security, and convenience demanded by today’s digital-first world. And they don’t just improve convenience for consumers; businesses benefit, too, with conversion success rates exceeding 95%, faster settlement times, and no card processing fees inflating costs.Â
In 2024, A2A payments have gained further momentum, driven by regulatory advancements, surging industry demand, and the rise of real-time payment infrastructure. Europe’s PSD2 has laid the foundation for open banking, while Brazil’s Pix and India’s UPI have become benchmarks for financial inclusion and instant payments. The US is catching up with initiatives like FedNow and Section 1033 of the Dodd-Frank Act, empowering consumers with data ownership and businesses with the ability to design cost-effective payment solutions. Real-time networks such as Europe’s SEPA Instant, Fast And Secure Transfers (FAST) in Singapore, and Australia’s New Payments Platform (NPP) are enabling seamless, cross-border payments while cutting transaction costs—a critical advantage in an increasingly interconnected global economy. In this blog, we’ll explore how the year has seen A2A payments scale through strategic partnerships, innovative product launches, and deeper penetration into industries like eCommerce, utilities, and gaming.
Key Activities Accelerating A2A Payments in 2024
A wave of targeted partnerships, innovative product launches, strategic funding rounds, and acquisitions has propelled the rapid adoption of open banking-powered A2A payments in 2024. These initiatives underscore how open banking is unlocking diverse use cases, from cost-efficient cross-border transfers to real-time merchant payments. Let’s take a look at notable strides made by the financial ecosystem in embedding open banking-powered A2A solutions globally.
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- Partnerships Building Collaborative Ecosystems for Scale: Open banking partnerships are proving to be a cornerstone for scaling A2A payments globally by aligning the capabilities of fintechs, payment processors, and traditional financial institutions. These collaborations are addressing pain points such as high transaction costs, slow settlement times, and fraud vulnerabilities – giving rise to tailored use cases like embedded payments in eCommerce, variable recurring payments in subscriptions, and cross-border transfers. For instance, Visa partnered with Nacha to enhance ACH payments in the US, improving account validation processes to reduce payment fraud and bolster the reliability of A2A transactions. Similarly, Trustly teamed up with MoneyGram to facilitate cardless international money transfers in Europe, targeting remittances, a traditionally expensive and time-consuming process.
- Launches Meeting Demand for Real-Time Payment Solutions: Open banking-powered launches are responding to growing market demands for real-time, user-friendly, and secure payment solutions. By leveraging API-driven frameworks, these launches are enabling use cases such as instant bill payments, subscription management, and in-app purchases, while also targeting traditionally underserved markets like small businesses and emerging economies. Mastercard’s launch of Smart Subscriptions, an open-banking powered subscriptions management solution, is a prime example, showcasing how open banking can simplify subscription management by allowing consumers to optimize recurring payments through individual spend analysis and categorization. Another significant launch came from Klarna, which integrated open banking settlements for its Pay Now feature in the UK, making A2A payments a viable alternative to traditional card systems.Â
- Fundings Fueling Expansion: Funding activities in the open banking space are accelerating, enabling fintechs to broaden their service offerings from consumer-facing apps to B2B solutions, and tackle challenges such as cross-border transactions and compliance with varying regional regulations. These investments underscore confidence in the scalability and profitability of A2A payments, as investors back initiatives to enhance payment speed, security, and integration capabilities. TrueLayer’s $50M Series E extension is a notable example, where the funding is being used to grow its European network and enhance its pay-by-bank capabilities, particularly for cross-border transactions. Meanwhile, Zūm Rails secured CAD$10.5M (~$7.4M) to bring FDIC-insured real-time payments to the US market, underscoring the growing emphasis on security and regulatory compliance in scaling A2A payments globally.
- Acquisitions Consolidating the Ecosystem: By integrating specialized capabilities—such as fraud prevention, API optimization, or real-time payment processing—acquisitions are creating comprehensive solutions that address the complexities of modern payment systems. Furthermore, these deals help players expand regional footprints or enter new verticals, aligning with the global ambition of open banking to provide a unified and cost-efficient alternative to legacy payment systems. GoCardless’ acquisition of Sentenial (operating as Nuapay) strengthens GoCardless’ ability to cater to payment service providers (PSPs) and other underserved segments, enhancing the scalability of A2A payments​. Similarly, Tarabut’s acquisition of UK-based Vyne reinforces its strategy to offer interconnected financial services across the MENA region and globally.
Industry-Specific Applications of Open Banking-Powered A2A Payments
The versatility of open banking-powered A2A payments has led to their adoption across a wide array of industries. Each sector leverages the unique advantages of A2A payments—speed, cost-efficiency, and security—to address specific operational needs, enhance user experiences, and optimize payment flows.
- Utilities: The utility sector is increasingly turning to open banking-powered A2A payments to simplify recurring payments like bill settlements. By automating fund transfers directly from bank accounts, utilities improve their cash flow while reducing operational inefficiencies – ensuring customers benefit from timely payments with fewer errors. Partnerships like American Express X OVO are bringing solutions like Pay with Bank transfers, giving customers greater visibility and control when paying their utility bills. Visa’s upcoming A2A service in the UK also integrates advanced security and dispute-resolution mechanisms to create a seamless and customer-centric experience​.
- Commerce: Open banking-powered A2A payments are redefining how transactions are completed in both online and offline commerce, providing a frictionless checkout experience while reducing reliance on costly card payment networks. A2A payments are also a game-changer for cross-border transactions, enabling merchants to minimize currency conversion fees and improve fund routing efficiency. Collaborations like Adyen and Tink in France are enabling merchants to offer bank-direct payments via their Pay by Bank launch. Meanwhile, Ant International and Yapily collaborated to drive commercial variable recurring payments in Europe, enabling consumers who bank with UK financial institutions to make payments to merchants (such as HungryPanda) across the world via Ant International’s global payment processing services provider Antom, directly from their bank accounts.
- Gaming: The gaming industry, characterized by high transaction volumes and a need for real-time settlements, is leveraging A2A payments to address these demands. Open banking ensures instant deposits and withdrawals, enhancing user experiences and platform trust. Collaborations like Socure and Trustly’s partnership deliver not only rapid transactions but also robust fraud prevention through integrated identity verification, crucial for building consumer confidence in the gaming space.
- Miscellaneous and Industry-Agnostic Applications: Open banking’s adaptability has led to its adoption in diverse sectors like hospitality, public services, and manufacturing. These industries benefit from the efficiency of direct bank transfers for both one-time and recurring payments. For example, Hilton partnered with Currensea to launch a Hilton-branded debit card in the UK, using open banking technology to seamlessly connect with existing bank accounts, allowing travellers the convenience of spending directly from their current account in the UK or when abroad. Similarly, Mercado Pago, Noh, and Iniciador introduced “Smart Pix,” allowing real-time deposits and wallet top-ups without leaving the app​.
The Growing Role of Open Banking in Payments
The future of payments is increasingly tilting toward open banking-powered A2A solutions, driven by growing consumer demand for secure, convenient, and fast methods of transacting online. As businesses and banks recognize the cost-saving and operational efficiencies A2A payments offer, adoption is poised to accelerate across industries like e-commerce, subscriptions, and B2B transactions. The development of robust regulatory frameworks and real-time payment systems will play a critical role in fostering trust and scalability. Innovations like Variable Recurring Payments (VRPs) promise to further enhance flexibility, making A2A payments a cornerstone of the global payment ecosystem in the years ahead.
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Authors
Kshitija is a senior branding associate at WhiteSight, crafting branding strategies and fintech content. When she's not conjuring up new ideas for the company, you can find her dabbling in new hobbies and documenting her experiences through writing and short films.
Sanjeev is a fintech aficionado who loves to explore the depths of the industry as much as he loves to explore the depths of the ocean in his scuba gear. He is the founder and CEO at WhiteSight, bringing a wealth of research and advisory experience to the fintech world.