The banking universe has been all about the BaaS – with platforms of all genres needling their way to providing tailored offerings. Integrating financial services directly into regulated financial infrastructures has become the new norm thanks to the adoption of embedded finance, as it caters to the appeal of ease of use by businesses and consumers.From payments to lending and even bank accounts and cards, Banking-as-a-Service (BaaS) is neatly unfolding novel revenue models for industry players, where diverse value chain configurations between licensed financial institutions, BaaS Tech enablers, and front-end FinTechs and non-banks underplay to create contextualised customer experiences. A wide variety of financial services are delivered to consumers via APIs and modern digital tech stacks, making it easier than ever for any ecosystem participant to offer banking and financial propositions to customers and, in the process, deliver superior financial inclusion and wellness experiences to customers and unlock new revenue streams for themselves.Having previously implored on the many themes of embedded finance – such as BNPL’s Transition Phase, Neobanks’ Tryst with BNPL, Super App Strategies, and even deep diving into the Banking-as-a-Service wave in the US – in this post, we are extending our magnifying glass to do a quick […]