Who knew that the Internet would one day hype something as simple as the letters N, F and T? That’s right, the modern-day phenomenon of the non-fungible tokens (NFTs) have very much become a new favorite. These tradable digital goods, that most often are a part of the Ethereum blockchain, are changing the game for how unique virtual assets can now have value attached to them.Brands, across industries, wasted no time to seize the opportunity that came with embracing this versatile trend. NFTs serve to be the key in unlocking the doors of engagement and individualized brand experiences. Whether it be art, videos, texts, or even one’s first tweet – any online-only file can be created to better interact with audiences through a personal brand story. Let’s uncover the shift made by various industries in the NFT space. Playing into the Sports FieldThe empowerment of owning a digital piece amongst diverse fan communities is driving several players from the sports sector to launch their own NFTs. With the pandemic making it a difficult feat to witness performances of favorite events in-person, Great Britain’s Olympic Team provides digital moments, and artworks by Ben Mosley featuring wall paintings of inspiring moments, as […]