WhiteSight

Nice to “Meta” You: Brands Become Versed with Metaverse

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Nice to “Meta” You: Brands Become Versed with MetaverseThe idea of living through the eyes of one’s digital avatar may not be such a far-fetched notion for today’s digitized world. While Facebook (Meta) decided to dip into the immersive universe of Metaverse—a hybrid reality where the “physical” and the “digital” are said to collide—with much hype and fanfare recently, there have been multiple brands across industries who had already embarked on the journey to be a part of the Metaverse in various shapes and forms much before. We look at some of the key metaverse initiatives in this post. The concept of an interconnected and interoperable ecosystem isn’t entirely new. The theory stems as far back as 1992, where it was depicted more as a virtual gaming environment that people could interact with using virtual reality headsets, and has been in practice for gamers through examples like Second Life and Fortnite. Several other online gaming firms have since then built upon this design, with names such as Roblox and Epic Games at the forefront – creating virtual worlds that offer not only the possibility to socialize and host virtual events, but also participate in a digital economy. The Sandbox gaming […]

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