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Starling’s Challenger Bank Playbook

July 5, 2023

Starling’s Challenger Bank Playbook

Explore the journey of Starling Bank, a digital disruptor in the UK banking industry. With over 3.6 million customers, Starling aims to transition from a challenger fintech to a credible “grownup” bank. The report highlights their success in enhancing banking services, collaborating with fintech partners, expanding business banking, and global expansion through banking technology.  

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Description

Here’s what you’ll get to know from the 30-page report:

  • Business overview of the company, including stats and facts.
  • Brief on how Starling built its identity and brand as a digital challenger and amassed a sizeable user base.
  • Analysis of Starling’s differentiators – product suite, marketplace, asset diversification, and technology strategy.
  • Deep dive into Starling’s strategic business banking pivot that made it a contender to the UK big banks.
  • Analysis of the bank’s strong financial performance and how it compares with challengers and incumbents alike.

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