In the UK, access isn’t the issue, guidance is. Most people already have current accounts and healthy savings balances. Yet for years, traditional banks have made building wealth feel like a puzzle with missing pieces: no clear path from saving to investing, limited education on where to start, and fragmented tools that don’t integrate across savings, spending, and investments. Savings accounts offer safety but minimal growth, with returns often barely covering inflation. Investments feel complicated and intimidating. They are full of jargon, lengthy onboarding forms, and high minimum investment amounts that make entry feel out of reach for younger or first-time investors. Platforms rarely explain risk in plain language, and most people don’t know how much to start with or what to expect. Pensions feel distant and opaque because they’re scattered across multiple employers, hard to access digitally, and buried under technical paperwork and unclear fee structures. This is the wedge that Monzo is going after. The challenge isn’t access to several siloed accounts and financial instruments, it’s to bridge the gap between saving and growing customers’ money confidently.

• Households sit on more than £1.9T in cash savings (Bank of England, Sep 2025). However, much of it is languishing in low-yield accounts.
• At the same time, consumer confidence is rising. According to Moneybox, 41% Brits now feel ‘very confident’ managing their finances, up from 32% in 2024, and 84% feel confident in their ability to save.
• Younger generations, often drawn to higher-risk, high-reward opportunities, are leading the charge. In the UK, 68% Gen Z and 65% Millennials have invested at some point in their lives.
• Yet, only 21% feel very confident with their retirement planning. Nearly 17% UK adults still have no private pension, especially among the young, low-income, and self-employed (FCA, 2024).
• Still, the figure has doubled from 11% in 2024. Moreover, data from FCAshowed that 75% of UK adults had some private pension provision in 2024.

Here, Monzo spotted a first-mover opportunity just like Nubank, but instead of credit, its proposition is wealth. If the future of finance is digital, then helping people start small, build habits, and grow their money over time within the same app they already budget, spend, and save in could be a game-changer. Its pitch? Start with a Savings Pot, graduate to an Exchange Traded Fund (ETF), and one day consolidate your pension. The strategy is simply about being a financial control center: the place where customers grow not just their money, but their financial confidence, step by step.