Here’s a look at how this integration is playing out across key industries:

• Travel and Mobility: The travel and mobility sectors have emerged as frontrunners in embedding insurance and integrating coverage into journeys at critical touchpoints. Travel companies are integrating protection into ticketing systems, offering instant coverage for disruptions like flight delays, cancellations, or lost luggage—an increasingly relevant offering, as 21.8% of flights in 2023 were affected by delays, cancellations, or diversions. This surge in disruptions follows the Covid pandemic, which heightened travelers’ awareness of potential complications and the need for reliable safeguards while traveling abroad. Reflecting these changes, Protect Group’s partnership with Blink Parametric integrates parametric travel insurance for disruptions like flight delays and lost luggage, providing instant claims and enhanced customer experiences​. Similarly, peer-to-peer car rental platforms like Turo now provide “off-trip” coverage, ensuring vehicles are insured even during maintenance or personal use. This reflects how players are responding to changing ownership trends like car-sharing and leasing, adapting to the dynamic needs of modern vehicle usage patterns.
• E-commerce: E-commerce platforms are integrating embedded insurance to address customer concerns over product safety and returns, particularly for high-value items. This approach not only enhances the post-purchase experience but also reduces cart abandonment rates, a common issue in online retail. By offering tailored protection at checkout, businesses create a sense of security for consumers, translating into higher customer satisfaction and retention. In fact, a recent study by Cover Genius found that 76% of consumers prefer to purchase product protection directly from their favorite brands—whether retailers, manufacturers, or payment apps—during the checkout process or even after completing their purchase. Mastercard’s partnership with Qover to provide return shipping insurance and Embri streamlining valuables insurance for luxury goods by embedding coverage at checkout are prime examples of how platforms are enabling shoppers to navigate online purchases with confidence.