Banking-as-a-Service (BaaS) is a key piece of the US fintech puzzle due to the lack of a regulatory framework for fintech-specific licenses. It also has the conventional upsides that come with the service offering – doing away with cumbersome licensing requirements, faster time to market & product development, ability to focus on customer servicing, and so on.Over the years, the most populated fintech ecosystem of the world has seen numerous BaaS providers coming into the picture, and they can be broadly categorized as follows: Regulated Banks like Cross River, Greendot utilise their licenses as well as modern tech stack to help fintech startups build on top of them.Middleware providers like Galileo & Treasury Prime facilitate the tech infrastructure that can act as a flexible intermediary to foster collaboration between banks and fintechs.Platform BaaS providers like Synapse & Unit provide an end-to-end offering that is ready to use for fintech startups.Primitives, a newly emerging BaaS model, like Moov offer granular control to developers designing financial products from the ground up.Each of these categories of BaaS players has a unique proposition towards a target market segment, which makes for plenty of room for them to coexist with some healthy competition.SynapseFi – All […]