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Revolut’s Playbook to Build a Global Financial SuperApp

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The Neobanking sector seems to have evolved and matured significantly over the last 3-5 years. Having survived the pandemic, the neobanking landscape has undergone a significant transformation in business models where neobanks have stretched their product offerings, built credit-centric revenue streams, expanded their geographical footprints, diversified to serve new segments such as SMBs, and unlocked new revenue streams through Banking-as-a-Service offerings.Previously, we have analysed Revolut’s quest to become a global financial super app by expanding its product lines and growing its geographic footprints. It has also launched credit products leveraging its banking licence in Europe and credit licence in Australia and is betting big on the small-medium business segment as well. While a few neobanks and digital banks are expanding product lines and geographic footprints to countries closer to their home location, there’s almost no one trying to be a financial super app globally. This sort of global proposition of a one-stop financial super app for multiple customer segments is what separates Revolut from the rest of the neobanking lot.This time, we look beneath the surface and try to analyse Revolut’s playbook of building a global financial super app. What separates Revolut from the rest is not only the speed […]

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